ThoughtCraft Privacy Policy

1. Introduction

This Privacy Policy applies to ThoughtCraft’s website, assessment platform, personalized reports, AI-powered growth guidance, analytics features, and related services.

By using ThoughtCraft, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Policy, please do not use our services.

2. Information We Collect

We may collect information that you provide directly, information generated through your use of our services, and technical information collected automatically.

Personal and Profile Information

• Name, email address, phone number, company or organization, and account details.
• Contact preferences and communication consent choices.

Assessment and Report Information

• Assessment responses, questionnaire answers, and completion status.
• AI-generated cognitive profiles, personalized insights, recommendations, and growth guidance.
• Information related to your strengths, development areas, preferences, and self-reflection responses.

AI Interaction and Usage Information

• Prompts, messages, feedback, and interactions with ThoughtCraft’s AI-powered guide or related AI features.
• Login activity, feature usage, report views, analytics interactions, and service performance data.

Technical Information

• IP address, browser type, device type, operating system, referring URLs, pages visited, and general usage analytics.
• General location information derived from IP address for security, fraud prevention, and analytics purposes.

3. How We Use Information

We use collected information to operate, improve, secure, and personalize ThoughtCraft services.

• To provide assessments, personalized reports, AI-generated insights, and growth guidance.
• To help users understand assessment results and engage with development recommendations.
• To operate accounts, manage access, provide support, and respond to inquiries.
• To improve website performance, product quality, analytics, security, and user experience.
• To send service-related communications, updates, and optional marketing communications where permitted.
• To detect, investigate, and prevent misuse, unauthorized access, fraud, or security incidents.
• To comply with applicable legal, regulatory, contractual, and operational obligations.

4. Cookies and Tracking Technologies

ThoughtCraft may use cookies, pixels, analytics scripts, and similar technologies to support essential website functionality, understand site performance, improve user experience, and measure engagement.

You may control cookies through your browser settings. Disabling some cookies may affect website functionality or your ability to use certain features.

5. AI and Assessment Data Usage

ThoughtCraft may use AI-powered systems to analyze assessment responses, generate personalized reports, provide growth recommendations, and support interactive guidance.

We may use aggregated or de-identified information to improve our models, reporting quality, analytics, and service performance. Aggregated or de-identified data is not intended to identify individual users.

6. How We Share Information

We do not sell personal information. We may share information only as needed to provide, operate, secure, and improve our services.

• Service providers: hosting, infrastructure, analytics, communications, support, security, and payment processing providers.
• Authorized organizations: where an employer, school, coach, team, or organization provides access to ThoughtCraft, and where permitted by consent, agreement, or applicable law.
• Legal and safety purposes: when required to comply with law, enforce policies, protect rights, or respond to lawful requests.
• Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets.

7. Data Retention

We retain personal information, assessment responses, reports, and AI interaction data for as long as reasonably necessary to provide services, maintain accounts, comply with legal obligations, resolve disputes, enforce agreements, and support security.

You may request deletion of your personal information by contacting us. Some information may be retained where required by law, legitimate business needs, backup retention, security investigations, or dispute resolution.

8. Security Measures

ThoughtCraft uses reasonable administrative, technical, and organizational safeguards designed to protect personal information, assessment data, AI interactions, and report data from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

• Encrypted connections where appropriate.
• Access controls and limited administrative access.
• Security monitoring and operational safeguards.
• Vendor review and data protection commitments where applicable.

No online service can guarantee complete security. Users are responsible for maintaining the confidentiality of their account credentials.

9. User Rights and Choices

Depending on your location, you may have rights to access, correct, export, delete, restrict, or object to certain processing of your personal information.

• Request access to personal information associated with your account.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information, assessment data, or report data where applicable.
• Opt out of non-essential marketing communications.
• Manage cookie preferences through your browser settings.

10. Third-Party Services

ThoughtCraft may use third-party providers for hosting, security, analytics, communications, infrastructure, payment processing, or customer support. These providers may process information only as needed to perform services for ThoughtCraft and are expected to protect information according to applicable contractual and legal requirements.

Our website may also link to external websites. We are not responsible for the privacy practices, content, or policies of third-party websites.

11. Children’s Privacy

ThoughtCraft services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.

If ThoughtCraft services are used by minors through a school, parent, guardian, or authorized organization, additional consent and data protection requirements may apply.

12. International Data Transfers

If you access ThoughtCraft from outside the country where our systems or service providers are located, your information may be transferred, stored, and processed in other jurisdictions. Those jurisdictions may have data protection laws that differ from those in your location.

Where required, we use appropriate safeguards designed to protect personal information during international transfers.

13. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our services, security practices, legal requirements, or business operations. When updates are made, we will revise the “Last Updated” date above.

Your continued use of ThoughtCraft after an updated Privacy Policy is posted means you acknowledge the updated terms.

14. Contact Information

If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us: